Be Yourself …
Be yourself. A great podcast is a great relationship. It is just like creating a great brand. In order to develop that solid audience relationship, you must be yourself. You can’t fake it. When you try...
View ArticleMake Them Forget …
Make them forget. When your audience is listening to your podcast, make them forget they are listening to a recording. Take them to another place. Make your storytelling so strong that their...
View ArticleTake The First Exit …
Take the first exit. When you are discussing a topic, take the first opportunity to get out of the bit. You will keep your audience engaged. You will maintain the momentum of the show. You will also...
View ArticleBe Memorable …
Be memorable. If you want to keep your listener coming back show after show, you need to make them remember to come back. You need to remain top-of-mind for your listener. That is the purpose of...
View ArticleMove Beyond Information …
Move beyond information. The goal of our podcasts is to create strong relationships with our audiences. We can take those relationships and move our listeners with a call to action. To achieve that...
View ArticleI Think We’re Lost …
I think we’re lost. (photo by Dreef) While listening to the podcast described below, I just about gave up and moved onto another show. I had to force myself to stick with it. I honestly thought they...
View ArticleDevelop A Goal …
Develop a goal for your show. (photo by Epixx) As you develop your podcast, you need to determine what you hope to accomplish with the show. What will the show be about? What do you hope to make your...
View ArticlePrepare For Your Show …
Prepare for your show. (Photo by June-plum) Before you begin to record your show, you should spend just as much time preparing for the show. It is very similar to mapping out a trip. You not only need...
View ArticleLet’s Help Each Other …
Let’s help each other. (Photo by Grafvision) I would love to answer any question you might have about your podcast. I have been in broadcasting for well over 20 years. Coaching on-air radio talent has...
View ArticleBe On The Same Level …
Always be on the same level as your audience. (photo by Hornpipe) When you’re creating a relationship with someone, you never want to act as if you are better or above the other person. Even if your...
View ArticleNatural Is Better …
Natural is better. (photo by Dmccale) When recording your podcast, use the voice of the individual asking the question whenever possible. Natural sound is always better than a story recreated by the...
View ArticleSorry, One Of You Isn’t Necessary …
Sorry, one of you isn’t necessary. (photo by Angie68) When you have two hosts with the same opinion, one isn’t necessary. Many shows have two hosts. It seems like one person grabbed their friend with...
View ArticleMake ‘Em Look Good …
Make ‘em look good. (photo by Piksells) When you have a guest on your podcast, it is your job as the interviewer to make the interviewee look good. You are the professional. You know everything there...
View ArticleYou’re Damaging Your Brand …
You’re damaging your brand. (photo by Lastdays1) Three comments doesn’t equal success. I really wanted to scream. It is frustrating to see people blindly damage their brand. Today, I read a blog post...
View ArticleDon’t Just Fill Time …
Don’t just fill time. (photo by Hornpipe) When you fill time, you waste time. Your listeners have come to your podcast, because you have made them a promise with your brand. They believe they will...
View ArticleUnique, Vivid, Mental Images …
Unique, Vivid, Mental Images. (photo by Chris Harvey) When someone tells a story, on the radio or in a podcast, it is theater of the mind. When you hear the old-time radio show describe the dim light...
View ArticleTease Me …
Tease me. (photo by Ersler) Anticipation is a key feature to storytelling. Your story should build just like a good plot builds in a movie. You need to make your audience anticipate the content that is...
View ArticleRaw Talent vs. Passion – And The Winner Is…
Tim Mushey has created a fantastic blog post on caring for your customer. The experience is centered around seeing Van Halen in concert. Tim makes a great point. It is unfortunate in business today...
View ArticleOut Of Self-Revelation Comes Trust …
Out of self-revelation comes trust. (photo by Vatikaki) If you wish to have your audience/listener/customer act on your call-to-action (sales pitch, invitation, read your blog again), you must first...
View ArticleAre You Following The Four Steps? …
Are you following the four steps? (photo by Rcaucino) I listened to Chris LoCurto’s “Entreleadership” podcast today. He made a great point that everyone is a salesperson. You’re always selling...
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