Their Voice Will Always Be More Meaningful …
Their voice will always be more meaningful. (photo by Yanc) One major purpose of your podcast is to foster relationships with your listeners. Many use e-mail, texts, tweets and posts to interact with...
View ArticlePeople Buy Benefits …
People buy benefits. (photo by Studio) Your podcast should contain some sort of call to action. You might ask the listener to visit your website. You may ask them to contribute to a cause. Selling your...
View ArticleRisky Stands Out …
Risky Stands Out. (photo by Hurricanehank) As we develop meaningful relationships with your podcast, we in turn build credibility that will support your call-to-action within your show. To develop...
View ArticleAre You Defending? …
Are you defending? (photo by Sloth92) When you defend the status quo, you never do anything new. You will also find it hard to get noticed. You are doing the same thing everyone else is doing. You will...
View ArticleAre You Delivering What They Seek? …
Are you delivering what they seek? (photo by VITALIJLANG) People listen to podcasts, the radio and other audio for companionship. They don’t want to drive alone. People have an inner desire to be...
View ArticleWhat Did You Reveal Today? …
What did you reveal today? (photo by photoblaz) When you tell stories on your podcast, you reveal things about yourself. Vivid details are critical elements of great storytelling. Details are more...
View ArticleAre You Spending Time On The Right Things? …
Are you spending time on the right things? (photo by Alancrosthwaite) Many podcast hosts work to spice up their podcast with big words. They try to sound important and impressive. Self-aggrandizing...
View ArticleAre You Using Cows? …
Are you using cows? (photo by lisavan) The unexpected is amusing, delightful and memorable. Being direct assumes your listener cares about your marketing message. They don’t. Your listener cares about...
View ArticleAre You Building Credibility? …
Are you building credibility? (photo by bakalusha) Just the other day, I heard a podcast host answering a listener question about a website. The host said, “Click on the ‘FAQ’ tab. I’m not sure if it...
View ArticleIs It An Ad For Everything Else? …
Is it an ad for everything else? (photo by crystalvenus) Media consultant Mark Ramsey had a fantastic blog post this week regarding the monetization of podcasts. Mark says: “In the world of these...
View ArticleAre You Shouting? …
Are you shouting? (photo by Tobkatrina) You can’t shout your way into a person’s trust circle. They only way to gain trust is to add value. Give them something they can use. Building trust is the...
View ArticleEmotionally Powerful? …
Emotionally Powerful? (photo by hvf) A successful podcast is built on a strong relationship with the listener. It could be called a tribe as defined by Seth Godin in his book of the same name. The...
View ArticleDo They Remember? …
Do they remember? (photo by lesscholz) When you consider the options podcast listeners have, the importance of creating a powerful brand really becomes apparent. I searched iTunes for podcasts about...
View ArticleSelling Is Easy, Right? …
Selling is easy, right? (photo by friday) I was listening to the latest interview CD that accompanies each issue of Success magazine. Publisher Darren Hardy was talking with Founder and President of...
View ArticleIs That You Calling? …
Is that you calling? (photo by erwinova) To create a successful podcast, you need to create an effective call-to-action within your show. So, how do we measure success? If we are trying to get our...
View ArticleDo You Have The Magic? …
Do you have the magic? (photo by Maa-Illustrations) Production elements create the magic of the podcast. If it is missing, your show will sound flat. Solid, well-placed production elements add that...
View ArticleDon’t Ask THAT Question …
Don’t Ask That Question. (photo by icyimage) If you have a decent guest on your podcast, they have probably been interviewed many, many times about the same subject. Popular guests often get bored with...
View ArticleDid You Really Hear That? …
Did you really hear that? (photo by mirselena) When you are conducting an interviewing on your podcast, really listen to the answers your guest is giving. Don’t be in such a hurry to move on to the...
View ArticleAre You Important Yet? …
Are you important yet? (photo by tofi) The most important marketer in a person’s life is someone they know, like and trust. This is the primary reason word-of-mouth is so powerful. The recommendation...
View ArticleSwing For The Fences …
Swing for the fence. (photo by rpernell) Rather than being consistently good with your podcast, be occasionally great. Your listener will remember one big thing from your show. They will not remember...
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