Hey, I’m New Here …
Hey, I’m new here. What’s goin’ on? The opening of your podcast should explain the purpose of your podcast and let your listeners know exactly what to expect as if this is the first time they have ever...
View ArticleTrust Can Be Monetized
Trust can be monetized. Structure is necessary for your podcast in order to build consistency and trust with your fans. The audience expects specific elements each time they listen to your show. They...
View ArticleAnd Now It’s Time For …
And now it’s time for … This phrase seems harmless. It looks like a logical transition from one segment to another during your podcast. Unfortunately, this phrase gives your listener permission to...
View ArticleIt’s Got A Great Beat, And I Can Dance To It …
It’s got a great beat, and I can dance to it. I’d give it a 57. Don’t let it happen to your podcast. It was a common joke back in the day as a reference to the “Rate a Record” feature on American...
View ArticleThanks For Listening …
Thanks for listening. I appreciate the help you give me. It is such an easy way to strengthen your relationship with your audience. They have given you something they can never get back. That is their...
View ArticleCreate Your Own Style …
Create everything you do in your own style. You can only stand out among all other shows when you create your own unique style. You must then make sure everything you do is consistent with that style....
View ArticleInclude A Call To Action …
Include a call to action. If you want to make money with your podcast, you must include a call to action. It seems logical. However, many podcasters believe, “If I build it, they will come.” It simply...
View ArticleDon’t Settle For The First Idea …
Don’t settle for the first idea. Work and mold your topic. It is easy to do an interview exactly like you do every other interview. Just like you’ve heard everyone do every other interview....
View ArticleMake It Interesting By Being Interested …
Make it interesting by being interested. It really is the easiest way to engage your audience. When you are interested in a subject, your audience can hear it. You can’t fake enthusiasm. When you are...
View ArticleReview Your Show …
Review your show on a regular basis. Actually listen like a listener. That is the only way to improve. Many hosts finish recording a show and think, “That was pretty good. What’s next?” They might...
View ArticleStories Define Your Character …
Stories define your character I’m not simply talking about your integrity. By character, I mean all of the attributes that create you, as in character in a play. Your stories help define who you are...
View ArticlePut Your Audience In The Story …
Put your audience in the story. If you truly want to engage your listener, put her in your story. This doesn’t mean create a fictitious part of your story where she becomes a fake character. Include...
View ArticleFocus On Helping Others …
Focus on helping others. Zig Ziglar has many great quotes. One of my favorite quotes is, “You can have anything in life you want, if you will just help enough other people get what they want.” How true...
View ArticleYou vs. Me …
You vs. Me Great marketing is like a mirror. It is a reflection of the customer, not of the company. Great products that use great marketing are focused on the needs, wants and desires of their...
View ArticleThey Are Never Boring …
They are never boring. Engagement in your content is either rising or falling. Attention never remains constant. The interest of your audience is either growing or diminishing because of what you’re...
View ArticleNo Sleep ‘Til: The Best of MCA
No Sleep ‘Til: The Best of MCA. Today, I had a post written that is consistent with my content. I was ready to post it for you. As I logged on to share it, I came across this post regarding the death...
View ArticleHello Everybody In Radioland …
Hello Everybody in Radioland! To be engaging, you need to be human. You need to be yourself. As you record your podcast, use your natural voice and your own words. Individuals who are new to...
View ArticleNobody Wants To Watch Your Home Movies …
Nobody wants to watch your home movies unless they are in them. If your entire product and marketing strategy is focused on you, it will be very difficult to retain listeners. People are interested in...
View ArticleBe Consistent …
Be consistent To create a solid brand, you need to be consistent. Consistent with your message. Consistent with your promise. Consistent with your image. When you think of great brands like McDonald’s,...
View ArticleCreating Theater Of The Mind …
Create theater of the mind. The use of active language will stir the imagination of your listener and help you connect to your audience. Put the listener in the moment. Make the listener see the...
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